Rashad is a talented artist but does not see much of a future in that field as he has become accustomed to working the family business.Esquire, Rashad's best friend, goes to a prep school on the opposite side of town from where they live, and is trying to attend an Ivy League college after senior year.While there, Rashad catches the eye of New-New, a girl with a mysterious background, since he only sees her around when she is hanging out with her friends.The two become attracted to one another and they later kiss when he gives her a ride home in his Chevrolet El Camino.But I wanted to start off doing something that had heart." Open auditions were held in Atlanta, Chicago, Los Angeles, and New York to comb the crowd for candidates who could compose the film's ensemble cast. They were all great students and very supportive of each other.” In addition to the main cast, Robinson decided to include numerous cameos in the film, generally involving people popular in the Atlanta music scene, a core element of the movie.Robinson had already decided he wanted relatively unknown actors to perform in the film. Music producer Jazze Pha played the skating rink's DJ; Rico Wade, a part of the Atlanta-based production team Organized Noize, who also frequented Jellybeans in the early '90s, made an appearance as well.Rashad tracks the two down and after a confrontation Ant is shot in the chest. Rashad and his friends make peace as well, each going onto succeed in their endevours.
Filmed in Atlanta, Georgia in summer 2005, many celebrities from the city make cameo appearances, including Bone Crusher, Jazze Pha, Killer Mike, and Monica.“What I really love about this script is that it’s a character piece.It’s a story about five real kids who each have a different dream.When Esquire goes to Garnett's house to pick up the letter, he meets his daughter Erin, who turns out to be New-New.
Erin says that she will reveal where Esquire is really from (something he lied to her father about) if he tells Rashad about her. He no longer speaks to his friends, realizing that Esquire knew about Erin the whole time.
The film is a coming-of-age tale concerning Rashad, played by Atlanta native and hip hop artist T. in his film debut, and his friends in their final year in high school and on the verge of adulthood.